Privacy policy

Last updated: 13 November 2026

This policy explains how Routinly Ltd ("Routinly", "we", "us") handles information on this website and in our apps. We keep it short because we collect very little.

Who we are

Routinly Ltd is a company registered in England and Wales (company number 17462929), with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. We are the data controller for any personal information described here. You can contact us at contact@routinly.co.uk.

Our apps

Our apps are designed to work without collecting personal information. Unless an app's section below says otherwise:

• What you enter in the app is stored on your device. We don't receive it and can't see it.
• We don't use advertising, tracking or third-party analytics in our apps.
• We don't require you to create an account.

Circled: your countdowns are stored on your device. We do not collect them. On iPhone and iPad, if you choose Save Image, the app adds the image you created to your photo library. It can't read your photos. Deleting a countdown, or the app, removes that data from your device.

If a future app or feature needs to handle personal information, we'll update this policy and the app's App Store privacy details before it's released.

Purchases and app stores

Our apps are distributed through Apple's App Store and Google Play. Apple (iOS) or Google (Android) processes all payments. On iPhone and iPad, Apple's privacy policy applies to that, and we receive sales reports and may receive anonymous, aggregated usage statistics that Apple provides to developers. We never receive your payment details. The Android section below covers Google Play.

Android (Google Play)

This section is for Circled on Android. Circled for Android works the same way as Circled on iPhone: no account, no advertising, no tracking.

Your countdowns stay on your phone. The names, notes, dates and milestones you enter are stored on your device. Routinly Ltd does not receive them, store them or have access to them. Uninstalling the app removes the data it holds on your device. A backup file you saved yourself, and any backup held by Google, stay until you delete them.

Android device backup. If you have Android's device backup switched on, your phone may copy Circled's countdown database (including event names and dates) and its settings to your own Google Account, so they can be restored if you move to a new phone or transfer them directly to a new phone when you set it up. That backup is created, held and controlled by Google under your own settings and Google's terms. Routinly Ltd cannot read it and does not share it with anyone.

You can turn the backup off in your device settings, or delete it from your Google Account (Settings, Google, Backup), whenever you like.

Backup file you save yourself. Circled can save a backup file of your countdowns. You choose where it goes using Android's own save screen. We do not receive it.

Sharing. If you share a countdown as an image, Android's share sheet sends the image where you choose, when you ask it to. Circled does not read your photos.

Circled Plus and Google Play Billing. Circled Plus is a one-time purchase sold and processed by Google Play under Google's terms and privacy policy. Routinly Ltd never receives your card or payment details. Circled asks Google Play whether Plus is active on your Google account and keeps the yes-or-no result on your device. From Google Play we receive sales reports and may receive aggregated statistics that Google provides to developers.

Notifications and reminders. If you allow notifications, reminders are scheduled and shown on your phone. They do not involve any server of ours. Reminders can arrive late, sometimes by an hour or more, because Android groups alarms to save battery.

Rating the app. Circled may ask whether you would like to rate it, using Google Play's own prompt. Google handles that; we do not receive your answer.

No advertising, analytics or crash reporting. Circled for Android contains no advertising, no tracking and no third-party analytics.

Children. Circled is intended for adults (18 and over) and does not knowingly collect personal information from anyone, including children. This matches the Children section below.

Your rights and contact. The sections "Your rights" and "Who we are" (for contact details) apply to Android in full. Routinly Ltd holds no copy of your Circled data, so there is nothing for us to delete on the app side. To remove the backup copy, use the steps above.

This website

This website uses no cookies, analytics or tracking. It's hosted by Cloudflare, which processes technical information such as IP addresses to deliver the site and protect it from abuse. See Cloudflare's privacy policy.

When you email us

If you email us, we use your email address and message only to reply and to help with your question. Our email is provided by Google Workspace. We keep support emails for as long as needed to help you and then delete them, normally within two years.

Children

Our apps don't knowingly collect personal information from anyone, including children.

Your rights

Under UK data protection law you can ask to see, correct or delete personal information we hold about you, such as your emails to us. Contact us at contact@routinly.co.uk. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office.

Changes to this policy

If we change this policy, we'll update it here and change the date at the top.